The Bold Type is inspired by the life of Joanna Coles, editor in chief of Cosmopolitan. Glimpse into the outrageous lives and loves of those responsible for the global women’s magazine Scarlet. The rising generation of Scarlet women leans on one another as they find their own voices in a sea of intimidating leaders. Their struggles are about finding your identity, managing friendships, and getting your heart broken, all while wearing the perfect jeans to flatter any body type.
Freeform has picked up The Bold Type for a fourth season. The good news was announced today during the Freeform segment of Disney's upfront television presentation in New York for the 2019-2020 season.
That took it to Season 3, which is currently five episodes into its run. The show has dipped somewhat in the ratings this time around but it still draws decent viewership in their targeted demographics.
Inspired by the life of Joanna Coles, chief content officer of Hearst Magazines, The Bold Type looks at the outrageous lives of some of the people responsible for a popular global women's magazine. The rising generation of its readers lean on each other as they find their own voices among a world of intimidating leaders. Together they find their identity while exploring friendships, sexuality, love, and fashion.
Look for Season 4 of The Bold Type during the 2019-2020 season.