Cartoon follows funny and witty misadventures of a sea sponge who lives in a pineapple under the sea and works in fast-food restaurant 'Krusty Krab' in the town called Bikini Bottom. Cheerful SpongeBob SquarePants, his pet snail Gary and his BFF Patrick Star are always ready for new adventures and thats more that their arrogant neighbor Squidward Tentacles can handle.
Squidward Tentacles character is presented as that of a rude, cynical, and snobbish individual whose style is generally not appreciated by others. He has a sarcastic attitude and sees others as uncivilized morons, while failing to accept his own personal shortcomings. Squidward sees himself as misunderstood and unappreciated, blaming society for his failures. He is annoyingly pretentious in his pursuit of fame and is either unwilling or unable to spot talent and creativity, even belittling it. He lauds "cultivated taste" and accepted standards. In the episode "Artist Unknown", he insists that his pupil SpongeBob "show his method", even when it's painfully clear that SpongeBob is creating works of artistic genius. In the episode Bubblestand, he belittles SpongeBob's brilliant bubble-blowing. Squidward is also jealous, jealous of those who are more art than him for example: Nat Peterson, SpongeBob, Patrick, Mr. Krabs, Squilliam Fancyson and even the puppet Big Nose.
Squidward is generally portrayed as an overall failure. His musical skills with the clarinet are generally portrayed as subpar, from mediocre to excruciatingly horrible. However, In Best Day Ever, he has a concert where he plays beautifully and receives thunderous applause from the audience. SpongeBob was on the VIP list for it. His overall artistic style is shown to be abstract and overly sophisticated, and his works are commonly panned by his audiences. His critical failure is shown to be more due to his bad taste rather than a genuine lack of talent. It is worth noting that the majority of his art narcissistically centers around himself, apparently holding his very being to be an artistic wonder. In "One Krab's Trash", Squidward is shown bringing flowers to a gravestone reading "Here Lies Squidward's Hopes and Dreams." Despite his lack of success, Squidward is tireless in his pursuit of artistic achievement. In "Dunces and Dragons", Squidly, Squidward's medieval ancestor, vowed that if he couldn't learn to play the clarinet right, his seventh great-grandson would be cursed tenfold. In "Squilliam Returns", Squilliam Fancyson mentions that Squidward was voted "Most Likely to Suck Eggs" in high school .
Given how Squidward is depicted as a loser in most regards, it's likely that his 'narcissism' is actually a defense mechanism to make him feel as if he has some form of self-worth.
Outwardly, he in fact shows signs of modest success: he lives in a nice, well-tended house, with no signs of slothfulness, and finds plenty of time to lead an active, involved life.
Squidward is well-educated and knows his history. When at the Krusty Krab, he is a lazy, sloppy employee (as shown in the Krusty Krab Training Video) who has an intense dislike of the Krusty Krab and its management. He is considered "inattentive, impatient, a glazed look in the eye." However, given the management's treatment of the employees his attitude towards the company is more realistic than SpongeBob's. In the episode "Squid on Strike", he organizes a worker's strike at the Krusty Krab. He even causes the destruction of the Krusty Krab, although indirectly and accidentally.
In the episode "Squidville", he moves to a town filled with his own peers, other octopi who share his tastes and outlook on life. Here, he is forced to face how boring and oppressive his desired lifestyle really is, and he is able to ultimately break free of its bonds with a bit of inspired silliness.
Even though Squidward has tentacles, he is shown or implied to have fingers, toes and even nails.
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