Yossi Dina, owner of The Dina Collection, runs an extraordinary and unique pawnshop in the heart of Beverly Hills frequented by Hollywood's rich and famous. On any given day, the stars are out buying and selling fine art, estate jewels, Hollywood memorabilia and rare gems. Born in Israel and raised on a Kibbutz, the former Israeli army captain and intelligence officer started his career in Paris. Yossi moved to Los Angeles and began his trade selling jewelry door to door making many friends along the way that to this day are still his clients. Yossi is best known for his charming personality and desire to make everyone happy. In a business that is all about trust and relationships, Yossi always says "I love my job and making my clients happy - that is the most important thing in the world to me." When a starlet, high roller or power broker need discreet financial relief, it's no surprise they come to Yossi. Yossi practices yoga, Kabbalah and can be seen jogging the beaches of Malibu. A strong work ethic and dedication to help others, Yossi treats his clients like family doling out cash and advice 24/7.