BBQ Pitmasters transports viewers to this competitive cooking subculture, where an estimated 10 million people visit each year to get up-close and personal with the leading chefs of America's burgeoning barbecue circuit. It is at these events that reputations and respect are gained and lost. For pit masters, the honor rides on the virtues of one perfectly charred rib, and hundreds of thousands of dollars trade hands after a single, mouth-watering bite of brisket.