Joe Higgins

Joe Higgins

72 (passed away Jun. 15th, 1998)
Jul. 12th, 1925
Born in
Logansport, Indiana, USA
5' 8"

Joe Higgins' Main TV Roles

Show Character(s)
The Rifleman TV Show
The Rifleman
Sigmund and the Sea Monsters TV Show
Sigmund and the Sea Monsters
It's About Time TV Show
It's About Time
The Everly Brothers Show TV Show
The Everly Brothers Show
Arnie TV Show

Main Movie Roles

Guest TV Roles

[none found]


American character actor most prominent playing the character of a sheriff in commercials and public service announcements. An actor from the age of nine, he attended the University of Dayton (Ohio) and worked in radio while a student. He entered television and played recurring roles on such television series as "The Rifleman" (1958) and "Arrest and Trial" (1963). His 1969 automobile commercial as a gravel-voiced sheriff became enormously popular, and Higgins played the character in scores of commercials, print ads, and public appearances, twice winning the CLIO award for commercial actors. In addition to his acting, he earned a Ph.D. in Aviation Education from Embry-Riddle Aeronautical University. He died in 1998. Services were held at Forest Lawn in the Hollywood Hills and his ashes were scattered in the pacific ocean off the channel Islands north of L.A. by his two children; Brian and Valerie.

  • Noted for the tag line "You in a heap of trouble boy" while appearing in ads as the sheriff character.
  • Children: Brian and Valerie

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