After CBS purchased over 50% of TV Guide Network (owned by Lionsgate and CBS Corporation), the company is getting a new look, name, and lineup.
On Jauary 14th, TVGN will become "Pop" in 80 million homes. The rebranding effort (in the works since March 2013) will focus on fandom and will include more than just trendy shows and news segments, even though the main competitors seem to be Bravo and E!
"Whether you have a passion for Comic-Con or Coachella or Scandal, whatever it is, there’s a spirit behind what’s causing you to be that fan. We want to take inspiration from the way fans and talent speak, and celebrate it," said Brad Schwartz, president of TVGN since April 2013 and who will stay on board after the rebrand.
The January 14th schedule:
8pm: Rock the Boat: New Kids On The Block (Two 30 minute episodes of a reality series that shows die-hard fans on a a cruise with their favorite musicians.)
9pm: The Story Behind (One-hour TV series that tells behind-the-scenes tales of TV’s greatest hits and most iconic programs.)
10pm: Schitt's Creek (The first original scripted series for the network. Featuring Eugene Levy, Catherine O’Hara, and Chris Elliott. The show will center on a family who suddenly find themselves broke and forced to move into the town of the title they once purchased as a joke.)
Other shows to debut include: Everybody Loves Raymond, Home Improvement, Beverly Hills, 90210, Will & Grace, 7th Heaven, Full House, Friends, Big Brother: After Dark, and ER. Laterm, Pop will produce red-carpet specials for the Oscars and Grammys. The network will also feature Melrose Place and Queens of Drama (a docuseries about former soap stars).
CBS CEO, Leslie Moonves, and Lionsgate CEO, Jon Feltheime,r in a joint statement said, “POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base."