Alex Hitchens, better known as Hitch, is the date doctor. His latest project, Albert Brenneman, is a nerdy financial consultant who fell in love with the famous Allegra Cole. While Hitch helps Albert with his love life, he struggles with is own. He starts falling for work-a-holic, Sarah Melas. After boyfriend problems with her best friend, Sarah labels Hitch with a reputation that he didn't deserve. Hitch proves his love & goes to great lengths to win a love of his own.