We already warned you that horror films would soon be invading the box office, we just didn't predict how successful they'd turn out to be! Don't Breathe debuted two weekends ago, and managed to hit number one …where it's stayed for two consecutive weeks.
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By the time this article reaches you, there will most likely be another film in the top spot. We're putting our money on Tom Hanks' Sully. However, for the time being, Fede Alvarez's Don't Breathe is king, and we want to discuss all of the accomplishments this modern day horror flick has achieved - so far!
For starters, before the thriller even hit theaters, it had received rave reviews. After premiering at the South by Southwest festival last March, some critics hailed it as being the "best American horror film in twenty years." Others went on to praise Don't Breathe's premise, twists, and acting.
When the film finally premiered during the weekend of August 26th, it grossed more than $26 million, far above expectations, and easily dethroning Suicide Squad from it three-week, number one victory. Furthermore, Don't Breathe had the biggest original horror debut of the year, the biggest Screen Gems August opening ever, and the biggest debut for an original R-rated horror film since 2013's The Conjuring. It even surpassed the entire gross of Alvarez's previous project, the Evil Dead reboot, in just 11 days.
Why is Don't Breathe such a success with audiences?
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Word of mouth can really hinder or assistance how well a film does at the box office, as is the case here. Not to mention, if a horror flick brings something new to the table (being scary as hell also helps), it's likely to fair far better than an unoriginal, tedious, full-of-cliches type of story.
Don't Breathe cost less than $10 million to produce, meaning that earning a profit wasn't a hard task. Between weekends, the movie only dropped 41 percent, another unbelievable feat, as these genres usually fall at least 60 percent after their debut.
Have you seen Don't Breathe? What are your thoughts on the latest horror flick to hit theaters?